Rabih Kayrouz is praised for his architectural cuts and exacting construction, but the designer’s approach is far from rational. Emotion is the crux of his ready-to-wear label, which launched in 2009 with the opening of Maison Rabih Kayrouz in Paris. He works instinctively to design garments that embody comfort, confidence and, most importantly, joy. Beyond pragmatism and pleasure, Kayrouz’s work reflects exceptional craftsmanship. It was this delicate balance that won over the international press and the Chambre Syndicale de la Couture Parisienne, who invited him to participate in the official calendar of couture fashion shows in 2009. Kayrouz had been designing dresses for private clients since 1998, but the decision to include his premier collection marked a first in couture. He later joined the ready-to-wear calendar, debuting in Paris in March 2012. Showing four collections per year, Kayrouz continues to apply rigorous haute-couture style codes to his ready-to-wear collection, and his distinctive ease to couture. While Maison Rabih Kayrouz label is exclusive to the world’s most prestigious boutiques and department stores, the designer’s collaboration with La Redoute in 2012 confirmed his widespread appeal.