Founder and Chairwoman
Cherine is the curator and founder of House of Today. She has overseen the development of the House of Today program, three important design exhibitions and subsequent tours and design commissions, since its inception in 2012. The success of the curated exhibitions has allowed the continuation of House of Today’s main purpose which is to fund scholarships for young Lebanese designers.
Due to the global recognition of the House of Today program, Cherine has been asked to curate special collections internationally.
Design pieces from House of Today’s second biennial exhibition have been shown at Nilufar Gallery in Milan, Gallery Fumi in London, Maison Objet in Paris and Carpenters Gallery, London and Paris.
Cherine identified the need for a platform for Lebanese design, one that would put Lebanon on the international design map, and set out to achieve this. Her skills as a businesswoman, managing a retail chain of 200 in the Middle East, and her commitment to the arts as a founding member of the Beirut Art Centre and council of the Serpentine Gallery in London, combine to make her a powerful force on the international cultural landscape.
“I am humbled by the vibrating talent in this country. We should not let it go unnoticed.” — Cherine Magrabi Tayeb
Widely respected, highly talented, and deeply influential, each carefully selected board member brings expertise in his or her respected field, strengthening House of Today and creating a dynamic relationship with its designers to steer the helm of the organization.
Owner, Mitsulift & Equipment SAL
Chairman & CEO, Audemars Piguet Moyen-Orient SAL.
Member, YPO (Young President Organization)
Raya Raphael Nahas
Member of the Board of Directors, General Manager and Member of the Executive Committee, Banque Libano-Française SAL.
Member of the Board & Chairman of the Beirut Committee, LIFE (Lebanese International Finance Executive)
Attorney at Law, Partner in RNLF (Beirut) & Wildgen (Luxembourg)
Member, Raymond and Aida Najjar Foundation
Chairman & CEO, Saradar Group
Member of the Board, The Association of Banks in Lebanon
Cherine Magrabi Tayeb
Board Member & Creative Director, Magrabi Retail
Board Member, Skoun
Jessy SFEIR Bustros
Jessy has been the director of House of today from the beginning, planning and implementing a successful business model and strategy for the non-profit. She brings a wealth of experience managing blue chip clients for an international advertising company and projects with non-profit organizations, including the Dubai International Film Festival.
Working closely with the founder, Cherine Magrabi Tayeb, to identify design talent, Jessy has initiated collaborations with House of Today partners such as WallpaperStore*, a partnership which provides an enduring platform for Lebanese designers to be recognized internationally.
Jessy oversees the details of the production for House of Today’s biennial exhibitions, ensuring the quality of each piece of work and the management of the all-important budget.
Jessy has also been part of the jury for the Academie Libanaise des Beaux-Arts (ALBA)
Product Design program graduation projects.
House of Today’s Advisory Board serves as its qualifying committee and its selection committee. These leaders in their fields provide their expertise and opinions to students, and select scholarship recipients. The Advisory Board are also involved in the selection process of designers that will participate in HoT’s events.
Director of the Design Department, ALBA
Partner and Creative Director, Mind the gap
Department of Architecture and Design Advisory Board Member, AUB
Co-Founder, ACID and Spockdesign
Managing Director, Over the Counter SAL